This video features an interview with Mr. C.K. Ranganathan, the MD of CavinKare. Mr. Ranganathan shares his early life and family background, noting his father's entrepreneurial journey despite family objections. His father's philosophy was that "whatever rich man enjoys common man should be afford to," leading him to innovate by repacking pharmaceutical items into small, single-dosage sachets, targeting the "bottom of the pyramid" where margins were very low and less attractive for larger organizations. His father strongly encouraged his children to be self-employed or generate employment, resulting in all six siblings running their own businesses. Mr. Ranganathan learned simplicity and the "bottom of the pyramid" concept from his father. A critical lesson learned was that "you don't require money... you can beat the money's requirement with ideas," emphasizing that "nobody has money problem it's ideas problem."